"It seems like quite a lot to have done in a relatively short period of time," said Brunner, who uses an iPhone. He made it feel more sophisticated, more modern." "So what Jony has done is really gone in and cleaned it up. "The iOS look and feel had become long in the tooth," said Brunner, who hired Ive while he was at Apple. Robert Brunner, founder of design consultancy Ammunition and a former design head at Apple, said it was past time Apple changed the look of software that had become "busier and busier" visually and, to some degree, busier and busier functionally. "It's the biggest change to iOS since the iPhone," said Chief Executive Tim Cook. It will support multitasking for all apps. Apple plans to release iOS 7 in the fall. It comes with a new edge-to-edge look that uses translucency to highlight underlying content, new typefaces, and new icons. The real makeover was reserved for iOS 7, a smartphone and tablet platform overhauled by resident creative honcho, Jonathan Ive.
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